Actionable Insights. A Proven Track Record.
We strategically leverage audience insights so that your brand stands out and succeeds in today’s competitive landscape.
We offer a range of research methodologies custom fit to your project’s needs.
Audience Identification & Brand Positioning
Using a range of qualitative & quantitative methodologies, we can provide you with clear insights into who your audience is and what drives them, helping you to optimize and market your service to meet their needs.
Media & Entertainment Studies
From concept development, to episode testing, through to series maintenance and franchise extensions, we specialize in a wide selection of methodologies, with each study customized to provide the most impactful decisions for your project needs. Our work has received praise from leading networks, streaming services, and show runners.
Marketing, Messaging, & Campaign Strategy
From assessing promotional artwork and early stage positioning to determining the most evocative campaign concepts and executions, we work with you to understand the best path to ignite and sustain your target audience's engagement.
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Qualitative
Focus Groups
In-Depth Interviews
Dyads/Triads
Ethnographic Interviews
Ideation & Co-Creation
Journaling Studies
UX/Usability Labs
Video Diaries
Visual Storytelling
Quantitative
Online Dial Testing
Online Surveys
Audience Segmentation
Brand Tracking Surveys
Mobile Surveys
Mixed Method
Ethno-Segmentation
Longitudinal Studies
“Robert Miner has been helping companies navigate the turmoil that’s happening around them for years. His vision is driven by research primarily but also by taking that research and turning it into great insight – taking trends in the marketplace and turning them into a strategy you can actually execute on.”
Evan Shapiro
Peabody & Emmy Award Winning Producer
Former President IFC & Sundance TV
“When you actually see your audience and hear from them what they expect from your brand, you can come out of it with a very different idea about what it is that you need to do. I can’t imagine anything I would rather invest in than this kind of work because I feel like the benefits stick.”
Judy McGrath
Board of Directors, Amazon Prime Video
Former CEO, MTV Networks
Tell us how can we assist your research needs
