Streaming is More Convenient, Reliable, & Satisfying—nearly 3 in 4 say "these days, my TV input is usually set to stream vs. cable/satellite/telco" and 2 in 3 "find it inconvenient to switch the TV input (from streaming to cable/satellite/telco or vice versa)Read More
Streaming of TV shows/series is replacing reading time on vacations this summer. Not only are vacationing families and singles reading fewer books than they have in the past, they’re streaming in places they used to read. When it comes down to it, most are simply more excited about the shows/series they want to stream than the books they want to read.Read More
70% of TV viewers consider themselves binge-viewers an activity that the same %age of respondents says is “addictive.”
71% said binge-viewing is “totally normal.”
59% considering the habit to be a harmless addiction.
17% of Binge-Viewers do so on a daily basis (Frequent), 63% weekly (Consistent) and 90% monthly (Occasional)
Frequent Binge-Viewers skew younger (61 % are Millennials)Read More