Summer of Peak TV



There's no such thing as "too much" good TV

73% agree that 2016 is the ‘Summer of Peak TV,’ with more quality original content being released than ever before | 81% of Millennials agree with this sentiment

77% believe there’s no such thing as “too much” good TV

76% believe that there are more good TV series now than there were before streaming was an option

Quality is seen as being consistently strong across writing, acting, production, and directing – all scoring above 80% on top-two box quality

 ...and 78% say having so much good TV options doesn’t stress them out

Peak TV improves perceptions of Broadcast, Cable, Premium Cable and Streaming

86% say the Broadcast Networks are “very” or “somewhat reliable” as sources for finding great TV shows/series these days

87% say the Cable Networks are “very” or “somewhat reliable” as sources for finding great TV shows/series these days

83% say the Premium Cable Networks are “very” or “somewhat reliable” as sources for finding great TV shows/series these days

87% say Streaming Services are "very" or "somewhat reliable" as sources for finding great TV shows/series these days

When forced to choose, viewers find Streaming Services the most reliable for quality series/shows

TV shows take the lead as summer entertainment

Peak TV has made summer even more enjoyable with most stating: “I’m bored less often” and “my friends and I always have TV shows we can talk about

79% indicate that they’re excited about the shows returning this summer

69% say they are “enjoying the shows/series [they’re] watching more than previous summers”

They're not just catching up on reruns or series they’ve missed, more than 1 in 3 are watching more new programming this summer compared to past summers – including 1 in 2 Millennials

Viewers enjoy new TV formats

77% find anthology series "very" or “somewhat appealing”; 84% of Millennials

66% find split seasons “very” or “somewhat appealing”; 73% of Millennials

64% find shorter seasons “very” or “somewhat appealing”; 71% of Millennials

Peak TV presents a challenge for movies

Nearly 2 in 3 say they plan to go to the movies less often this summer

72% say they choose TV over movies these days

73% agree that TV stars are now as impactful if not more impactful than movie stars in choosing what to watch

67% agree that TV now has better writers and directors than movies

"For the past few years, streaming has tended to drown out conversations about broadcast and cable and it continues to gain strength as a preferred platform for viewing.  But the investment in quality scripted across the board has, at least for now, captured viewers’ attention across all options – broadcast, cable and streaming.  The choice, convenience and control of streaming will continue to hold very high appeal but content is key – especially in attracting and retaining viewers.  So, Peak TV isn’t just a benefit for the TV audience, the greater investment in quality scripted shows is key to the survival of broadcast, cable and streaming content providers."

- Robert Miner, President, Miner & Co. Studio

Online survey fielded between July 1st and July 6th, 2016 among 801 male and female TV viewers between the ages of 18 and 59. The margin of error is +/-3.46.