Crackle Identifies New Psychographic Segment

“The comprehensive study, meant to underscore the value of the Crackle proposition on connected game consoles looked at the preferences of 1500 adults, men and women, 25-44 years old, in an effort to define the lifestyle of this sometimes elusive cohort.”

Summer streaming lists beat out summer reading lists

“The hours people have spent flipping the pages on a summer reading list is now more often spent streaming video — mostly from Netflix or YouTube, not cable — and streaming some more.”

Televisions Are No Longer The Screen of Choice For Kids

“Mobile devices are so popular with kids that nearly half of the parents quizzed by Miner & Co. reported that they confiscate their kids' tablets when they act up and make them watch TV instead, thereby fostering a sort of Pavlovian response that equates TV with punishment. “

 
 

Cannabis Consumers Want Hollywood to Abandon Marijuana Stereotypes

“Media has played an incredibly important role in the societal acceptance of cannabis consumption, but there’s still work to do,” Robert Miner, president of Miner & Co. Studio, said in a statement. “The same recognizable trope of the harmless silly stoner that drove normalization has now become an impediment to acceptance for productive and engaged consumers of cannabis.”

Peak TV: Summer Viewing Spikes as Broadcast, Cable, SVOD Battle for Attention

“The summer TV doldrums vanished when cable turned up the heat on originals in the warm-weather months. Now that streaming services have joined the fray, we’re not just at “Peak TV,” we’re at “Peak Summer TV,” according to a study from Miner & Co. Studio.”