Testimonials & Press

“In a majority of family households with tablets and smartphones, TV is no longer the kids’ first choice for entertainment.  Mobile devices offer versatility, simple user interface and a ‘personal’ viewing experience.  As such, in households where tablets and smartphones are accessible, they’ve now taken the lead with kids as the preferred way to enjoy and explore video content. TV has become the ‘second’ or even third screen for many of these kids.”

“The company is in the midst of 250 meetings with clients and agencies around the industry to present its upfront slate, as well as sharing the results of the segmentation and ethnography study of Pop’s audience—entertainment-loving viewers in their 30s and 40s whom the network calls “Modern Grown-ups”—conducted by Miner & Co. Studio. ‘We spent a lot of money to know our audience better than ever before, and advertisers can take advantage of that knowledge,’ said Pop president Brad Schwartz.”

“Going forward, Rees’ marketing goal is to “push the brand harder than it’s been pushed”—hence Rees appointing Miner & Co. Studio, led by Robert Miner, to conduct a segmentation and ethnography study of Pop’s audience.​

“You end up with these mini-documentaries about your audiences. Robert goes to their houses and opens up their DVRs. It’s the most priceless way to understand your audience. I feel like once we have that, that’s when my job really starts,” said Rees.

Pop will reveal the results of that audience study during its upfront talks this spring. ‘It’s introducing greater depth to our audience than we’ve ever had before,” said Rees. “When you can bring those segments to life, the ad community really responds.’”

“During their upfront presentation today, Crackle released results of new research (conducted in collaboration with the media research and strategy firm, Miner & Co. Studio), that identifies a new and highly coveted psychographic segment called ‘Connected Entertainment Enthusiasts.’”

“The digital push—fueled by recent focus group studies—is an effort to go after millennials and other young viewers, O’Donnell said.

​New York-based Miner & Co. Studio fueled the research that led to IndyCar’s strategy change, while New York-based Johnson & Wolverton is handling creative and other marketing duties.”

“A study on so-called peak TV and streaming reveals just how elevated a perch television is enjoying in pop culture. Fully 72% of respondents said they choose TV over movies these days, according to a survey by Miner & Co. Studio, while 67% said they are streaming their favorite TV shows at the expense of reading. Furthermore, 85% said they have a summer streaming list, while 76% have a summer reading list.”

“Miner & Co. Studio, an entertainment industry insights company, this week released a new study that explores viewer attitudes toward “peak TV.” Peak TV, a now widely-used term, was first coined by FX president John Landgraf to describe how much quality TV programming there is right now.”

“The summer TV doldrums vanished when cable turned up the heat on originals in the warm-weather months. Now that streaming services have joined the fray, we’re not just at “Peak TV,” we’re at “Peak Summer TV,” according to a study from consulting firm Miner & Co Studio.”

“New York-based research firm Miner & Co. Studio has sought to study consumer attitudes around the term ‘Peak TV’ — a concept coined by FX Network president and general manager John Landgraf to describe a saturation of popular and critically-acclaimed series, as well as a proliferation of distribution outlets. “There is simply too much television,” Landgraf notably said last August.”

“Summer used to be synonymous with poring over a juicy read at the beach, or curling up next to a good book outside on the porch. 

But not anymore. A new survey conducted by New York-based research firm Miner & Co. Studio reveals that, while 76 percent of Americans say they have a summer reading list, 85 percent report to having a summer “streaming” list -- a catalog of content that they intend to binge before summer ends.”

“Streaming of TV shows is replacing traditional summer activities such as reading, cinema trips, board games and dozing in the sun according to a study from Miner & Co. Studio.

Nearly 9 in 10 revealed to Miner & Co they are binge-watching and/or plan to binge-watch the shows they’re streaming this summer – and that friends and family are binge-watching as well.”

“The hours people have spent flipping the pages on a summer reading list is now more often spent streaming video — mostly from Netflix or YouTube, not cable — and streaming some more.

According to a new survey of men and women who stream, nine in 10 people say they and their friends are binge-watching their favorite shows or series this summer. And more than 60 percent said they are streaming on devices during the times and in the places they were reading in the past, everywhere from inside the house to the porch, yard and beach. In fact, one in three beach-goers are streaming their shows on the shore.”

“This summer, the average American has been more likely to flip on Netflix than to flip the pages of a book.

Summertime rituals are skewing toward binge-watching TV series on streaming services — and away from such classic pastimes as curling up with a good read and basking in the sun, according to a new survey conducted by New York-based research and consulting firm Miner & Co. Studio.”

“Consuming cannabis enhances family TV viewing, according to a study by Miner and Co. Studio, a media and brand consultancy. Some 76% of those polled say they spend more time watching TV with their kids when they have consumed cannabis.”

“In unsurprising news, it appears parents occasionally enjoy their children’s company more while stoned, based on a survey just released by NYC-based media and brand consultancy Miner & Co. Studio.”

“Media has played an incredibly important role in the societal acceptance of cannabis consumption, but there’s still work to do,” Robert Miner, president of Miner & Co. Studio, said in a statement. “The same recognizable trope of the harmless silly stoner that drove normalization has now become an impediment to acceptance for productive and engaged consumers of cannabis.”

“A new survey suggests it’s high time for television companies to rethink the stoner stereotype. New York strategic research agency Miner & Co. Studio released a report Wednesday, “TV and the New Cannabis Consumer,” that calls on Hollywood to help change perceptions of marijuana users.”

“A 2016 survey of marijuana users by the branding consultant Miner & Co. Studio found that more than 80% had full-time jobs, more than 60% had household incomes of at least $75,000 and were married or living with a partner, and more than 40% were parents of children under 18.”

“The modern cannabis customer, in a country where more and more states are legalizing its use, wants to integrate pot smoking into a wellness program that includes diet and exercise, said the landmark study of 800 regular cannabis users by New York consultancy Miner & Co. Studio.”

“While many people may think of recreational marijuana smokers as grungy stoners, a new study from Miner and Co. Studio has uncovered an upscale cannabis consumer. These are not lazy, couch melters with low paying jobs. It turns out that 84% of these cannabis consumers are employed full-time and 65% have a household income of $75,000 or more.”

“Following the results of a strong second quarter, Google’s stock jumped 16.3% — which added $65 billion in market value on Friday. During the earnings call, Google’s chief business officer Omid Kordestani said that YouTube is now bigger than any individual U.S. cable network for the key demographic of 18-49 year olds.

Kordestani said that YouTube homepage visitors are up over three times year-over-year and they spend more time watching videos much longer than before. Specifically, the ‘watch time’ on YouTube is up 60% year-over-year. TechCrunch reported that this has been YouTube’s fastest growth rate in two years. And the mobile watch time has more than doubled since last year.“

“YouTube is giving cable TV a run for its money.  

The popular video-sharing platform -- which was acquired by Google in 2006 -- reaches more 18- to 49-year-olds in America than any U.S. cable network, said Google's chief business officer, Omid Kordestani, during an earnings conference call on July 16.  

Despite increasing competition from Facebook, YouTube has seen a steep increase in its user engagement metrics. Visitors to YouTube's homepage are now up over three times year-over-year, per Kordestani. Meanwhile, "watch time" -- how much time users actually spend viewing videos -- is up 60 percent, the fastest growth rate the company has seen in two years.”

“Most kids these days are far exceeding the recommended maximum of two hours of screen time a day. But what do those stats really mean for parents? 

To find out, market researchers at Miner & Co. Studio polled a nationally representative sample of 800 American moms and dads of kids ages 2 to 12 and asked them about their kids' screen time. What they found out is surprising: 41 percent of parents said their kids would choose playing with tablets over eating dessert, and nearly half said that they punish their kids by taking away their smartphones and only allowing their kids to watch TV.”

“How did your parents punish you when you were a kid? Send you to your room? Make you sit silently in a corner somewhere? Take away the Game Boy or confiscate your video game controllers?

 I'll bet that none of you, after hitting a sibling or mouthing off to mom, were told to go watch TV. If anything, TV privileges were revoked if the crime was dire enough.”

“For decades a ban on watching television was a standard punishment used by parents to bring errant children to heel.

Then, along came the tablet. In an illustration of just how disruptive new technologies can become, some families now make children watch television as a form of chastisement. The real punishment for today’s youth is to take away the iPad.”

“Kids prefer a mobile second screen as their first screen for video viewing over the TV set. That is according to a survey of 800 parents of kids 2-12 conducted by marketing and branding firm Miner & Co. Studio.

A majority of the parents polled (57%) said that their child ‘prefers a device other than the TV’ to watch video content.”

Showtime is now available as a standalone online streaming service so viewers can watch without a cable subscription. The channel joins rival HBO, which went "over the top" in April. 

Showtime's streaming programming went live Tuesday on a wide range of devices and services, just in time for Sunday's season premiers of the network's hit shows "Masters of Sex" and "Ray Donovan." The $10.99 monthly fee gives viewers access to these and other Showtime original shows -- including on-demand access to every season of most past series -- along with movies and live broadcasts.

“Miner & Co. Studio just released findings which should scare children’s television networks. The research and consulting firm found 57% of kids prefer watching video on portable devices like smartphones and tablets as opposed to on traditional television screens.

For its study, Miner & Co. interviewed 800 parents about their children’s viewing habits. According to AdAge, 39% of the parents said their children regularly watch the same content on not just one, but multiple devices at the same time. Plus, about half of the 800 parents said they “punish” their misbehaving children by removing mobile devices from them and forcing them to watch content on TV instead.”

“TV producers better ramp up TV show production -- otherwise we'll have apathetic binge-viewing TV consumers, according to a new study.

Now, seven of 10 U.S. TV viewers consider themselves ‘binge-viewers,’ per marketing and research company Miner & Co. Studio, which says these viewers say binging is ‘addictive.’”