A look into what we do…

We are noted for our expertise in bringing audiences – no matter how niche – to life. We are consistently lauded for delivering in-depth, actionable insights that help guide the decision-making of key stakeholders, marketers, and creatives. With our customized approach, we ensure that your unique project needs are met.

Audience Identification & Insights

Whether embarking on full audience segmentation or organizing smaller-scale studies for a deeper understanding of select audiences, we craft each custom study to identify who your core audience is, how they think and behave, the best ways to engage them, and how your offerings can meet their needs.

Product, Platform, & Service Optimization

We help you create and optimize your products and services with a clear understanding of the user by engaging them directly. Through iterative explorations, we engage your current and potential customers to inform a real-world approach to developing and refining your products and services.

Marketing, Messaging, & Campaign Strategy

From assessing promotional artwork and early-stage positioning to determining the most evocative hooks for a campaign or trailer, we partner with you to determine the most effective strategies to spark and sustain interest.

TV Content Development & Maintenance

As a premier research agency with a proven track record in TV and media, we are a trusted resource for leading networks, streaming services, studios, and showrunners, providing a range of services:

  • TV Series & Movie Concept Development

  • Pilot & Episode Testing

  • Series Maintenance

  • Franchise Extensions

  • Episodic Release Strategy

Episode Testing with Live Online Dials

Using a secure online platform, your audience engages with and reacts to your content, with their ratings streamed in real-time. Based on their feedback, a select subset of respondents are chosen for an immediate follow-up online focus group to provide a deeper qualitative assessment of your content.

Series & Brand Positioning

We provide you with clear insights into your audience's preferences and desires, outlining how your series, brand, product, or service can be optimized to stand out and deliver what your audience desires and needs.

Fandom Engagement

As avid fans ourselves, we help you connect with your most enthusiastic audience members, assessing the key hooks to their engagement in order to guide content development, messaging, experiences, and potential franchise extensions.

Research Methods

    • Focus Groups

    • In-Depth Interviews

    • Dyads/Triads

    • Ethnographic Interviews

    • Ideation & Co-Creation

    • Journaling Studies

    • UX/Usability Labs

    • Video Diaries

    • Visual Storytelling

    • Online Dial Testing

    • Online Surveys

    • Audience Segmentation

    • Brand Tracking Surveys

    • Mobile Surveys

    • Ethno-Segmentation

    • Longitudinal Studies

Case Studies

See All Case Studies

  • “Robert Miner has been helping companies navigate the turmoil that’s happening around them for years. His vision is driven by research primarily but also by taking that research and turning it into great insight – taking trends in the marketplace and turning them into a strategy you can actually execute on.”

    Evan Shapiro
    Peabody & Emmy Award Winning Producer
    Former President IFC & Sundance TV

  • “When you actually see your audience and hear from them what they expect from your brand, you can come out of it with a very different idea about what it is that you need to do. I can’t imagine anything I would rather invest in than this kind of work because I feel like the benefits stick.”

    Judy McGrath
    Board of Directors, Amazon Prime Video
    Former CEO, MTV Networks

Hear From our clients